Bassett Goes Pink

October 1, 2014

heartBassett Medical Center held its third annual Go Pink! event October 23 to raise awareness of breast cancer and encourage staff to take advantage of preventive screenings. The event included an opportunity for employees to schedule a screening mammogram and bone density test; 55 employees received their regular screening mammogram and five had a bone density screening. To cap off Breast Cancer Awareness Month, Bassett employees gathered on the hospital terrace for a Go Pink! photo shoot and assembled in the shape of the pink ribbon that symbolizes breast cancer awareness.

“The good news is that death rates from breast cancer have been decreasing since 1989,” notes Executive Vice President and Chief Operating Officer Bertine McKenna, Ph.D. “That is because of better screening and treatment methods, as well as awareness efforts. However, breast cancer still claims too many lives each year. Go Pink is just one in a series of events and initiatives at Bassett aimed at encouraging our employees to pay attention to their overall health.

According to the American Cancer Society, about 40,000 women in the U.S. died last year from breast cancer. To schedule a screening mammogram at a Bassett Healthcare Network facility, call 1-800-BASSETT (227-7388) or 607-547-3600.

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One Atwell Road Cooperstown, NY 13326

607-547-3456 : 1-800-BASSETT (227-7388)